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Both cosmetic brands announced closures on Instagram on Jan. 22.
January 23, 2026
By: Melissa Meisel
It’s a wrap for two makeup brands: Mally Beauty and CoverFx. Parent company AS Beauty acquired the brands in 2021 and 2022, respectively, and will now shut them down due to tariff issues and market shifts, according to reports. Both brands revealed respective closures via Instagram on Jan. 22 at @mallybeauty and @coverfx. According to reports, the last batch of Cover FX’s products will be sold through its website and Amazon store; Mally Beauty’s final items will be sold on QVC and Amaz...
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